The BIG FIVE gets deeper into organizations to shape brand and innovation from the inside out. Now celebrating our 17th year in business (whew!), we’ve led some of the most innovative cultures and brightest minds in the world. What we’ve learned is the greatest companies are more than famous names and branded products—they’re ideas. Ideas that started in the heads and hearts of a few fiercely ambitious people and ended up touching millions.

This kind of impact can’t be achieved with a visual brand alone. And that’s what most companies get wrong. They stuff brand thinking in the marketing department and say a hail mary. Money gets thrown around. Wheels spin. Root issues are never confronted. That’s not where our work (or your brand) belongs. There’s plenty of companies who can give you a lick of paint, but we aren’t one of them.

Our work starts from the inside-out. We answer the biggest questions bouncing around your halls and Slack channels. From your head as a leader to the minds around you. From your DNA as a visionary to the pervasive culture of your company. From your personal fire to the talent that shares it and can take you further.

We inspire bigger thinking because that’s exactly what’s required to push you further. We align stakeholders and extract the raw DNA of your brand—live and collaboratively. Then we operationalize the brand at every touchpoint all while making your brand attract next-level talent.